it is about time that san francisco got its own little piece of paris. while gay paree may have pierre herme, we san franciscans now have paulette macarons. it’s the second location for this cute little bakery (the first being in beverly hills), which serves up macarons in over a dozen different flavors. if you’re imagining a coconut crusted cookie, you’re thinking of macaroon, two o’s. i’m talking about the one “o” french macaron, two cookies made of egg whites and almond flour sandwiching a delicious dollop of cream or ganache. it’s unlike any other cookie you’ve had and once you’ve tasted one, you’ll never think of a cookie in the same way.
so after being a loyal lover of the macaron for many years, i was ecstatic to find a new bakery in hayes valley dedicated solely to the french macaron. when i first entered paulette, i didn’t know whether to think of it as an edible jewelry store or candy store for adults. with delicate sandwich cookies displayed in glass cases like bright color jewels, it really is every girl’s dream come true.
two saturdays when i stopped in for my second visit, i got to sit down with the extended paulette family. i picked up eight macarons (eaten all in one sitting) in unique flavors such as new orleans praline, violette casis and jasmine tea. these traditional french pastries were light yet full of delicious flavor. they also sent me away with some marriage freres tea, a french tea company that has been sourcing its tea leaves from asia since 1854. some claim this is the best tea in the world, and paulette is one of the few places in san francisco to serve up these fragrant cups of warmth. who can really argue with one of the finest teas in the world, paired with one of the finest parisian treats in san francisco?
paulette macarons is located in hayes valley, 437 hayes street @ gough.